SEO Questions & Answers
What is SEO?
SEO Stands for Search Engine Optimisation. SEO is the process for making changes to your website, as well as doing work on other items apart from your website, in order to drive visitors to a website.
Can I optimise my own website?
Yes you can. Contrary to popular myths, there are no secrets to search engine optimisation. Most of the information you need can be found on the internet. The rest is down to you spending a lot of time on planning, optimising and working on various tasks required.
What are the costs for optimising my website?
Costs vary dramatically from company to company. We strongly advise you to stay clear of companies who claim they get can you Number 1 rankings in Google for just £40 per month! They generally claim they submit your websites to thousands of search engines every month and promise you the world. Realistically, you can pay anything upwards of £150 per month from a good SEO company. Costs may go up to many thousands depending on the nature of your business, competition and how aggress you would like your campaign to be.
How do I choose an SEO company to promote my website?
First and most importantly, it is important to work with a company who you feel comfortable talking to. Some one who shows an appreciation and understanding of your business and your requirements. Be wary of any company doing the ‘hard sales’ approach. Ask them to provide you with examples of work they have done in the past or their current projects. As the company if they could provide references. Look at their cancellation policy carefully and ensure you do not get tied into a long term contract. We suggest a contract of less than 6 months is reasonable. Many good companies do not tie you into a contract at all as they are confident about the work they do!
If you are looking for a company for Pay Per Click Management, ensure the company or individual is a Google Qualified Professional as Keyword Marketing is. They will have the following logo, whichh when clicked on, should lead you to a page which confirms their qualififications.
How soon will my website start getting traffic (visitors)?
Keyword Marketing first help you to decide the keywords which should be promoted and used to drive traffic to your website. We aim to start driving traffic to your website within three months.
However, depending on your requirements and your budget, in the interim period, we may suggest you take out a short term Pay Per Click campaign which will start driving traffic to your website within 24 hours!
