Search Engine Marketing vs Search Engine Optimisation
We frequently get asked; "What’s the difference between Search Engine Marketing & Search Engine Optimisation (SEM vs SEO)?"
Search Engine Marketing (SEM) is the broad term used to define the overall process and methods used to get traffic onto websites by using various techniques.
Search Engine Optimisation (SEO) is one method of marketing a website onto search engines, commonly known as Organic (or natural) Listings.
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