Search Engine Optimisation

Keyword Marketing has an excellent record of accomplishment of driving quality traffic to websites by using various innovative methods of search engine optimisation.

Our unique process takes into account all aspects of a website, from the content on the page, right down to the code that sits behind it. This technique even incorporates the other sites it has relationships with through link building.

Why use Search Engine Optimisation?

Search Engine Optimisation is what search engines look for when analysing your website to determine how it wants to rank your website. We optimise your website in a manner that is methodical, precise, and proven successful many times over.

Which search engines are important?

There are in the region of 11 search engines in the UK that collectively deliver between 80-90% of all search traffic. In order of importance, these are:

1. Google
2. MSN
3. Yahoo
4. AOL
5. AskJeeves
6. Altavista
7. Lycos
8. Looksmart
9. Dmoz
10. Hotbot
11. Alltheweb

Although Keyword Marketing customise every SEO campaign to suit the individual client, to ensure all angles of the campaign are covered Keyword Marketing uses the following 6 step methodology. Simply click on any one to view more about each process.

1. Existing Website Analysis
2. Keyword Research
3. Architectural Optimisation
4. Content Optimisation
5. Link Building
6. Ongoing Marketing Services